March 16

the bee hive

friends of the earth

Edutainment Environment

Objective:

Support and raise awareness for the importance of bees in our environment and ‘The Bee Cause’: The destruction of bees and their habitats, and the effect external sources are having on them.

Activity:

One of the biggest Minecraft environments ever, educating the visitor through visuals and metaphors and leading them to the right conclusion.

 

‘block’ published, released and advertised the project on social media, dedicated Minecraft websites and various print outlets, raising the necessary awareness to make a change.

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aldourie castle

peninsular park

Result:

1,105,950 Impressions

42,845 Engagements

 

156,146,876 blocks placed

4 million square meters covered

Images:

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