Support and raise awareness for the importance of bees in our environment and ‘The Bee Cause’: The destruction of bees and their habitats, and the effect external sources are having on them.
One of the biggest Minecraft environments ever, educating the visitor through visuals and metaphors and leading them to the right conclusion.
‘block’ published, released and advertised the project on social media, dedicated Minecraft websites and various print outlets, raising the necessary awareness to make a change.
156,146,876 blocks placed
4 million square meters covered
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