August 16

peninsula park

block

Edutainment Environment

Objective:

Raise awareness for self-sustainability, “green”-energy and the architecture of the future.

Activity:

A Minecraft environment like never seen before. Taking an imaginary look into the future of our planet; our social life, our environment and our way of building.

 

The 3D environment is based on a tropical island located around the seas of a future Mexico. It features a famous event area for tourists to visit from all over the world, including a massive arena in the center of the construct, massive event halls surrounding it and a dedicated casino/gaming area.

 

‘block’ published, released and advertised the project on social media, dedicated Minecraft websites and various print outlets.

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biome valley

tesla

Result:

882,995 impressions

21,967 engagements

 

131,631,337 blocks placed

2,000 square blocks area covered

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