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the bee hive
We set the task of combining the top brand in gaming and the top brand in automotive into one powerful video to show the new impact of Minecraft in the commercial world while also entering the ‘Project Loveday’ competition hosted by Tesla Motors.
We constructed 6 scenes and a recreation of the new Tesla Model 3 within the game before exporting them and turning them into 3D models for the animation.
Our animation team then put together the video turning our static Minecraft builds into a short promotional video.
The project marks the start of the eventual plan to build a global educational program to teach children about the importance of a sustainable world.
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download press release here - 2.6 mb
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